I’m always one to favour the classic crisp stylings of Ralph Lauren and Hilfiger. The classic english polo look is one look I have never grown out of, depsite my ever changing fashion taste. I  first stumbled across Jack Wills when shopping at the Kildare Village. This shop is the first in Ireland and offers that happy medium between Ralph Lauren and the older Abercrombie offering, Ruehl. Everything from it’s clothes to it’s branding screams Ralph Lauren with it’s strong focus on lifestyle and the ever attainable ‘dream’ that made Lauren famous. With Jack Wills parties, polo tournaments and ski holidays all documented on the site, it is a clear English alternative to the American dream. 

Some of my favourites from the site include:

They have a very cute and reasonably priced Loungewear option which includes everything from cotton vests to tartan pyamas which I just can’t get enough of.